What is the winning business model of google?

Google, an US based company is the largest search engine in the world. Throughout the years, the company’s success has been a hot topic in the business world.

The success of the company relies on its willingness to innovate. Innovation has given Google its competitive edge to stand out in the crowd. The core business of Google is its search engine. When Google entered this market, they was not the first or only one in there. There were many other competitors entered the market years before Google did. However, Google was able to overturn the odds by creating new business models. Usually search engine makes profits by its advertisements, so did Google. Most of the competitors give the top spot of their page to advertisers that are willing to pay the highest price per click while Google provides the top spots for advertiser who is more likely to pay Google the most in total, based on the price per click multiplied by Google's estimate of the probability that someone really click on the advertisement. By doing say, the company can earn more profit than its competitors.

Google’s innovation does not stop at creating new business model. Its innovation footsteps can also be seen in its search engines. The search engine is integrated with additional tools for the convenience of the users, which includes:

Google earth –A virtual map that enables users to view maps of various places. Available in satellite image, aerial photography and GIS 3D globe.

Google Translator – Enable users to translate websites to different languages. Currently it offers more than 50 languages.

Google Video – a video streaming websites that enables users to watch and share videos for free.

Google Product Search – price comparison site.

The culture of the company also plays as important role on the company’s success. The company emphasize on employees to have fun working there. In America, Google is in the top 10 list of ideal working company this attracts top talents to join the company and improved the operation and services of the company.